Have you ever wondered why real estate companies do not offer clear value for the customer? When customers consider all the various local and national real estate brands, how easy is it for them to notice what separates one company from another?
What about sellers and buyers?
It’s very uncommon to find a real estate company that clearly says “hey, if you’re a seller or buyer, this is the benefit of working with us.” In essence, most companies place their value proposition in being agent-centric. They aim to attract agents, because if they do so, theye figure the agents will go and attract clients.
However, companies like Zillow or Red Door have emerged with a great online platform. These companies are able to write an offer right off the bat without even listing the house. Even with their challenges, they, unlike the more traditional real estate companies, are doing a much better job of being client-centric.
Why does client-centrism matter?
Being client-centric is simple. It means that everything the company and agent is thinking about is with the client in mind.
The traditional real estate environment could learn from this model by simply asking “what are we doing uniquely different and especially beneficial for the customer? That’s why, at Scout, we started to innovate. We realized there’s so many companies focused on the agent and the benefit of the agent. And, it’s not that we don’t value, love, and want to serve and benefit agents (because we do). It’s just that we want to be client-centric first and have the agent come second. That’s why, if you visit our website or see our ads, we aim to speak right to the heart of the customer.
What’s the Scout difference?
We are obsessed with adding value to our customers. We’re obsessed about over-delivering, about creating wins for them, about offering flat-fee service pricing rather than charging outrageous real estate commissions.